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Types of illustrations for children’s books

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When researching types of illustrations for children’s books, keep this in mind:

  • Which age group your children’s book is for
  • Types and styles of illustration suited for the age group or book style
  • How many illustrations you’ll have in your book and which type of illustrations (full page, half page etc.)

Let’s get right into answering your big question… What are the types of illustrations for children’s books and which one is right for your book?

All of the above points will help you answer that, and I’ll explain each one in more detail.

What makes a great children’s book illustration? The most successful children’s illustrations of all time differ widely, but also have similarities that make them great.

The illustrations for Where the Wild Things Are, Goodnight Moon, Dr Seuss books, I Wish You More, Tuesday and I Want My Hat Back are all different but still amazing in their own ways.

Understanding that can help you get great illustrations too. But more on that later.

To plan for your book illustrations, it’s a good idea to start with style.

Ideas for the style of you children’s book illustrations

The first thing is your idea of how the illustrations should look. Cartoony? Bold and bright? A bit scary? Whacky? Beautiful and delicate?

Your illustrations should complement your style of writing and the message of your children’s book. Sweet watercolour illustrations, for instance, can be a great match for a gentle, touching story. But they may not work well for a monster truck book!

Different styles could suit your story, though, so don’t feel limited. And most styles can be adapted to match the quality of your book. For instance, the same style of cartoon can be funny, goofy, cute, or even shocking, depending on a few slight variations.

It’s a great idea to study some of the best children’s book illustrations out there to get an idea of what you’d like for your book. There are many places you can do this, including your local library.

Tip: Study fairly recent books, as the children’s book industry has changed. Books from 30 years ago don’t match what is selling now. Study books published in the last 10-15 years.

Here are two pages where you can see some beautiful examples:

https://graphicmama.com/blog/children-book-illustrations-examples-for-inspiration/

https://www.nytimes.com/2019/11/01/books/review/best-illustrated-childrens-books-2019.html

Which age group is your book for?

Also keep in mind the age group that your book is for. And, just in case you don’t have a clear age group in mind, I have to mention it’s crucial. Children grow rapidly in their ability to understand and sense of humour, and what they enjoy changes. A book for a 1-year-old, 4-year-old, and a 10-year-old are all different.

Even though the story, word count and book types vary from age to age, most illustration styles can work for any age group.

Your options are many. The main things to keep in mind are if a kid in your age group will like and understand the drawings. Too abstract won’t work for toddlers. Too baby-ish may put off older kids.

The biggest tip here is: Look at other books for your age group to see what is selling.

What are the types of illustrations for children’s books?

You also need to decide what type of illustrations you want in your book. This will affect the overall look and feel of the book, but also how many illustrations you need. What I’m referring to here is the”size” of the illustrations.

There are four types of illustrations for children’s books:

  • Spot illustration
  • Half-page illustration
  • Single (full) page illustration
  • Spread illustration

So, what are they?

Spot illustrations spot illustration for children's book

These are small, simple illustrations to liven up a page with text. They’re usually a quarter of a page or less with little or no background. Spot illustrations can be placed as a chapter heading, corner decoration, or next to or within a body of text. They are often black and white or done in a sketchy style.

 

Half-page illustrations Half page illustration for children's book

As the name says, this is an illustration that fills half a page. While it can be detailed, due to its smaller size, the background will be less detailed than a full page illustration.

 

Single (full) page illustrations  Full page illustration for children's book

This is an illustration that fills one whole page. Here we can pull out all the stops and include lots of detail, since it fills a whole page. You can also have the illustrator leave space for your text if needed.

 

Spread illustrations Full spread illustration for children's book

Spread across two full pages, normally with text on the illustration. While a mix of different illustration sizes makes a beautiful book, going all out and making your whole book double-page spreads will make it amazing!

 

If you are doing a picture book and budget allows, go for spread illustrations for your whole book. If not, take as many spread and single page illustrations as you can.

You can also make your book interesting by mixing up the different types of illustrations throughout. Your illustrator should be able to help you work out a layout that can work well.

How many illustrations should a children’s book have?

Another important point to consider is how many illustrations the book will have. This comes down to page count and which type of book it is. For instance, a picture book has way more illustrations than a middle grade novel.

Work out how many pages the book will be. 24 or 32 pages are common for picture books.

It’s important to understand, though, that in a 32 page book only about 28-30 pages are for the story. Sometimes even less, as some printers glue the first and last page onto the front and back covers.

Here’s an example of a common book layout to give you a better idea:

32 page book layout

You’ll see you have 14 spreads and two single pages for the story and illustrations.

NOTE: The minimum page count for print with KDP is 24 pages. With many print platforms the page count will go up in increments of 4. In other words, if your book is 26 pages, they will add two blank pages at the end. Check this before printing.

Look at books for your age range to see how many words tend to go on a page and per picture.

Picture books normally have full page or spread illustrations on every spread.

Early readers can have somewhat less or smaller illustrations, but mostly they also have illustrations on each spread. These can be spread, full or half-page illustrations.

First chapter books vary from having illustrations on each page to only one illustration per chapter. They contain everything from spot through single page illustrations (and sometimes spread illustrations).

What should you not do when illustrating a children’s book?

There are some definite “don’ts” for children’s book illustrations. Knowing these can help you get the best illustrations for your book. Some things come down to taste or opinion, but other things are widely agreed upon. Those are the ones I’ll cover here.

Avoid this when getting illustrations for your children’s book:

  • Don’t compromise on having the best possible illustrations for your children’s book.
  • If you’re not an illustrator, don’t illustrate your own books.
  • Don’t hire an illustrator without a proven track record and great reviews/testimonials. At the very least, chat with them enough to REALLY get a feel of how they are. Make sure they’ll deliver good work, on time.
  • Don’t work with an illustrator who has no experience with children’s books. You get some wonderful illustrators, but if they have no book illustration experience they won’t know the requirements. This can lead to wrong file sizes, format, and many other problems! So only work with them if you know all the exact requirements for your ebook and print and you’re willing to guide them closely.
  • Don’t use the same angle, distance (close-up, medium or wide view), poses etc. in all your illustrations. Make sure they are varied.
  • This is more about your writing, but make sure the illustrations don’t repeat the text. Avoid putting descriptions in the text (e.g. “red bike”, “blue shirt”, “black hair”), because the illustrations will show these things. They need not be in the text. So if it’s not critical to the story, leave it out. If it’s critical, make sure the illustrator knows to draw a red bike and not a green one.
  • Following from the last point, make sure the illustrations match the text. If you’ve read a lot of illustrated books, I’m sure you’ve seen examples where this is not the case. It’s annoying to read, “The kids were playing outside”, but the illustration shows them indoors.
  • Don’t try to show too much in the illustrations. They should add to the story, but if the illustrations need to show too much, it will become confusing, messy or be lost on the reader or child.
  • Don’t be too conceptual or abstract… especially for younger children. I can vouch for this as my almost 4-year-old has repeatedly asked me things like, “Why is there a red light around her?” Kids, especially young kids, don’t understand a lot of the concepts we’ve learnt as adults. Be aware of that.
  • Don’t micromanage your illustrator. They are a pro (or should be!) and can greatly enhance your book… if you let them! Don’t tell them in detail what to draw (unless a certain setting or action or specific objects, colors, races etc. are essential to the story or text).

The last don’t needs more explanation. Give the illustrator the manuscript (if it’s short) or brief art notes—and then let them do their thing! They may surprise you with how much better they make your book with their creativity.

What is an art note? It’s a very brief note saying what needs to be illustrated.

For instance:

  1. “Billy is walking in the forest.”
  2. “The girl and boy are swimming at the beach.”

In case you’re wondering how not to do it, here are the above two examples with too much direction:

  1. Billy, wearing a blue shirt and brown pants and sneakers, is walking in a pine forest with some rocks and bushes. We see him from the back, from the waist up. There is a path, but mostly dense trees.
  2. The girls and boy are swimming at the beach. She is wearing a red and white striped swimsuit. There are a few clouds, seagulls and a few people and umbrellas.

If it must be a pine forest because that’s important to the story, let the illustrator know. If it doesn’t matter, just leave it up to the illustrator.

Plus, if they do sketches first (which they should), you’ll have a chance to give feedback and ensure the illustrations turn out to your liking.

There are exceptions to this rule. For example, nonfiction needs accurate illustrations most of the time. You may need to give exact descriptions and even reference images. Or the book may be for your child or grandchild and you want the main character to resemble them. That’s okay! Send a photo, by all means.

The bottom line is, for all details that are unimportant, don’t stifle the illustrator’s creativity by insisting on them.

Children’s book illustration styles

Style is quite a broad term. It can refer to cartoon-style or realistic, whimsical, stylized, watercolor, charcoal, etc.

Or it can relate to an individual artist’s drawing or painting style, or “hand”. Of course, choose an illustrator with an individual style that appeals to you.

I won’t discuss individual’s styles here (since they’re as varied as there are illustrators in the world!) I’ll just go over general styles you could choose for your book illustrations.

Before we get into all the different styles, please also note that there are two major divisions in illustrations. These are traditional vs. digital.

  • Traditional illustrations, in brief, are paint,  pencil, charcoal, pen, any medium–on paper.
  • Digital illustrations are made on the computer.

Illustrators can combine these two, and they often do. Digital illustrations have become more and more common for children’s book illustrations.

One isn’t better than the other. Both have advantages and disadvantages, but in the end it comes down to a matter of taste (and budget—traditional art is often more expensive). It’s also good to note that digital has developed to a point where it can closely imitate all forms of traditional art.

Let’s go through the major styles of children’s book illustrations.

To keep things simple, I’ll divide style into two parts:

  1. The genre or drawing style of the illustrations
  2. The medium used to create the illustrations

It’s also important to understand I’ll be sharing one or a few examples of each, but in each case there are many more variations that will give you a different feel and look. I can’t share all the possibilities in one article, so I’ve chosen only a few. If you want to see more of a certain drawing style or medium, Google is your friend 🙂

#1 Genre or drawing style

For children’s books, drawing styles include the following:

  • Cartoon–cute or childlike
  • Cartoon–whacky or funny
  • Realistic
  • Whimsical
  • Line drawings
  • Sketchy drawings
  • Stylized

Looking at the examples below, you ‘ll see styles overlap. All the styles from number 4 to 7 are also either cartoon or realistic. Whimsical drawings can also be stylized, and so on.

Cartoon—cute or childlike

Cartoon style drawings have exaggerated features and are not true to life. The style can vary and some of the other drawing style categories listed above are subdivisions of “cartoon”. I divided cartoons into two main styles, the first being cute or childlike. This is the style you see for many children’s books, especially younger kids.

Examples:

Cute cartoon illustration sample 1Cute Cartoon illustration sample 2Cute cartoon illustration sample 3
Copyright: Marti Whiting-Pearson                  Copyright: Mo Willems                             Illustration Copyright: LeUyen Pham          
Illustration by GetYourBookIllustrations          

Cute cartoon illustration sample 4
Copyright: Total Language Connections
Illustration by GetYourBookIllustrations

Cartoon—whacky or funny

Because of the exaggeration in the drawings, cartoon lends itself perfectly to funny or whacky illustrations.

Examples:

Cartoon wacky illustration sampleCartoon wacky illustration sample 2Cartoon funny illustration
Copyright: Dr. Seuss Enterprises                     Illustration Copyright: Lee Wildish                                 Copyright: Tedd Arnold
From Spaghetti with the Yeti

Realistic

Children’s books are almost never hyper-realistic. “Realistic” here refers to fairly true to life proportions, versus cartoon style that is not true to life. In children’s books realistic illustrations can be simplistic, or detailed.

Examples:

Realistic illustration sample 1Realistic illustration sample 2Realistic illustration sample 3
Illustration Copyright: MacMillan Education SA                                 Illustrations Copyright:                Illustration Copyright: Erin E. Stead Illustration by GetYourBookIllustrations

                                                                                                               Sal Murdocca                                From A Sick Day for Amos McGee

Whimsical

Whimsical illustrations are charming, childlike, carefree, dreamy, fun and colorful.

Examples:

Whimsical illustration sample 1Whimsical illustration sample 2Whimsical illustration sample 3
Illustration Copyright: Valeria Docampo               Copyright: Emily Winfield Martin                          Illustration Copyright: Seng Soun Ratanavanh

Whimsical illustration sample 4Whimsical illustration sample 5
Illustration by GetYourBookIllustrations                 Illustration by GetYourBookIllustrations

Line drawings

Line drawings are outline drawings that aren’t colored and have no gradation (no different colors or grey-scale). It’s (normally) drawn in one color and only uses lines.

These can also be used for coloring books.

Examples:

Line drawing sample 1Line drawing sample 2Line drawing sample 3
Copyright Evil Eye, LLC                                         Copyright Marti Whiting-Pearson                              Illustration copyright: Denise Brunkus 

                                                                                Illustration by GetYourBookIllustrations                  From Junie B Jones and the Stupid Smelly Bus
                                                                             

Sketchy drawings

Sketchy drawings are drawings that are unrefined and still look more like rough sketches than final illustrations. They can vary in their refinement and be rough, or hardly rough at all. Often they don’t have color. Sketchy drawings are often expressive, which can be a nice touch.

Examples:

Sketchy drawing sample 1Sketchy drawing sample 2Sketchy drawing sample 3
Copyright: Amber Layne Nieves                            Copyright Disney                        Illustration Copyright Quentin Blake
                                                                                  From Winnie the Pooh              From Matida at 30

Stylized

Stylized illustrations are not realistic and don’t have natural, conventional forms. They are often simplified, or made up of geometric shapes or patterns. They also often have flat colors.

Examples:

Stylized illustration sample 1Stylized illustration sample 2Stylized illustration sample 3
Illustration Copyright: Amélie Falière          Copyright: Jon Klassen                                    Illustration by GetYourBookIllustrations

#2 Medium

Though they’re not the same thing, style and medium are often used interchangeably or overlap. This is understandable, since the medium influences the appearance.

For instance, watercolor is seen as a style. Though, in the stricter sense of the word, it is a medium. While it has a distinct quality, you can create different styles of illustrations with watercolor. Here are four watercolor birds to show what I mean:

watercolor birds

The following media are used for children’s books:

  • Watercolor
  • Acrylic
  • Gouache
  • Pencil
  • Charcoal
  • Ink or pen
  • Wood cutting (not common anymore)
  • Metal etchings (not common anymore)
  • Lithography
  • Collage
  • Multimedia

Then, these last two are a slightly different category, but we can divide digital illustrations as follows:

  • Freehand digital illustrations
  • Stylized digital illustrations

Watercolor

Watercolor is a painting method with water-based paint. Use more watery paint, and you get more transparent, softer images. These illustrations are mostly whimsical, delicate, gentle or sentimental. Less watery paint makes for sharper, brighter images.

Beatrix Potter’s preferred medium was watercolor: http://www.artnet.com/artists/beatrix-potter/

On this page there are two more modern, beautiful examples of watercolor illustrations: The Three Questions and Blowin’ in the Wind.  

watercolor illustration

Illustration by GetYourBookIllustrations

Acrylic

Acrylic paint is a fast-drying paint and can also be used watery or thicker than watercolor, making for more opaque colours and texture.

Goodnight Moon has acrylic illustrations: http://reviews-of-childrens-literature.pbworks.com/w/page/10581693/Goodnight%20Moon

Jennifer O’Connel’s preferred medium is also acrylic. http://www.jenniferoconnellart.com/portfolio

Gouache

Gouache is another type of paint and can again be mixed with water to change the consistency. It can be used dry, for what is called a dry brush effect that is textured. Here is an example by Ana Roque Sá:

Gouache paint

It can be used at “normal” or medium consistency, as illustrator Mary Blair does, for a result like this:

https://www.wbur.org/artery/2016/02/15/mary-blair

Or it can be made watery and is then similar to watercolor, like this: https://www.artistsnetwork.com/art-subjects/animals/dina-brodsky-bird-paintings/

Here you can see a couple of interesting comparisons between gouache and watercolor: https://www.artistsnetwork.com/art-mediums/watercolor-wonder-watercolor-vs-gouache/

Pencil

There are graphite (greyscale) pencil drawings or color pencil drawings.

I Miss My Grandpa and The Gift Falls off by Jin Xiaojing are examples of color pencil drawings.

So is the work of Raymond Briggs, for instance The Snowman: Raymond Briggs Receives Lifetime Achievement Award – News

Adonna Khare is a great graphite pencil artist: https://www.artsy.net/artist/adonna-khare

Charcoal

Soonchild by Russell Hoban, illustrated by Alexis Deacon, is an example of charcoal illustrations. https://theaoi.com/2014/12/11/soonchild-book-review/

Olivia the Pig has mainly charcoal drawings, with splashes of red added in. You can see a couple of the illustrations here: https://www.scholastic.com/parents/books-and-reading/raise-a-reader-blog/olivia-book-high-energy-kids.html

Ink or Pen

Shel Silverstein’s books are famous examples of pen-and-ink illustrations: Shel’s Books

John Tenniel also illustrated Alice in Wonderland in pen and ink.

Wood Cutting

Wood cutting is a technique of cutting an image into wood and then using this to print.

Edmund Evans did the illustrations from The House that Jack Built by wood cutting.

There are more examples here: Book illustration: the woodcut

This method is uncommon today and would require a big budget for your illustrations. I’ve included it as artists mimic this style with drawing (not actual wood cutting). So if you like this style, you could get a similar look for your illustrations.

wood cutting mimic illustration style

Illustrations from The House that Jack Built
Credit: https://digital.collections.slsa.sa.gov.au/nodes/view/2201

Metal Etchings

Metal etching was the most common form of creating book illustrations from the late 1500s to the early 1800s. It can achieve detail wood cutting cannot. There are different types of metal etching, but in brief it entails producing images on metal plates, which are then used for printing.

As with wood cutting, metal etchings are now uncommon and expensive, but illustrators can imitate it with ink or digitally. You can see traditional examples here:  https://universityofglasgowlibrary.wordpress.com/2012/08/28/book-illustration-engraving-and-etching/

A modern take may look like this:

Metal etching imitation illustration sample
Click to enlarge
Illustration by GetYourBookIllustrations

Lithography

Lithography is another printing process. A flat surface is treated with oil in areas to create an image. The oil repels ink and thus an image is created by the ink only sticking to the desired areas, which are then printed. Different colors can also be created in one image by doing multiple prints, one color at a time.

While not as common as most other media in this list, lithography is still in use.

The Terrible Troll-Bird is a good example of lithography.

Collage

Collage is made by attaching different materials such as cut or torn paper, photographs or fabric onto paper or a backing.

Eric Carle, author of the famous The Very Hungry Caterpillar, did all his book illustrations in collage. He painted tissue paper with acrylic for his collages. You can see examples here: Eric Carle | Carle Museum

Mixed media

This is a combination of different media. Mixed media is common in children’s book illustrations. Examples include watercolor and pencil; or ink, charcoal and any kind of paint combined.

Here are examples where children’s book illustrator Isabelle Arsenault used gouache, pencil and watercolor together.

Digital—Freehand

These illustrations are created digitally, in various kinds of software. Freehand digital art is drawn as one would draw on paper. Thus the shapes and lines are organic (not perfect geometry, exact straight lines etc.). There is also often shading.

There are sub-categories in this medium, but I’ll only mention freehand raster and freehand vector illustrations. Raster illustrations means the images are drawn in pixels (tiny dots on that make up the images on a computer screen). These drawings tend to have more natural shading, more organic and “imperfect” lines and look more like traditional art.

With vector illustrations the information is stored as mathematical statements. For our purposes, all that matters is the appearance. Vector illustrations often have more “perfect”, smooth lines and shapes (e.g. perfect circles), flatter colors and hard/crisp edges to the shading (instead of soft, blurry-edged shading).

As digital illustrations software has advanced, there are more and more ways to make raster resemble vector and vector like raster illustrations. But no need to get too technical in this article.

This is a broad category and these illustrations can be extremely varied.

Here are a few examples from the GetYourBookIllustrations portfolio of freehand raster digital illustrations:

freehand raster digital illustrations sample 1freehand raster digital illustrations sample 2freehand raster digital illustrations sample 3freehand raster digital illustrations sample 4freehand raster digital illustrations sample 5freehand raster digital illustrations sample 6

And here are a few examples from the GetYourBookIllustrations portfolio of freehand vector digital illustrations:

freehand vector digital illustration sample 1freehand vector digital illustration sample 2freehand vector digital illustration sample 3freehand vector digital illustration sample 4freehand vector digital illustration sample 5

Digital–Stylized

As with traditional illustrations, stylized digital illustrations don’t have natural, conventional forms and are often simplified or made up of geometric shapes or patterns.

Here are a few examples from the GetYourBookIllustrations portfolio of stylized digital illustrations:

stylized digital illustration sample 1stylized digital illustration sample 2stylized digital illustration sample 4stylized digital illustration sample 5

What types of illustrations for children’s books are there? Now you know!

There is more I could say on the subject, but this gives you a pretty comprehensive overview of the types of illustrations you can choose from.

In short, the best way to choose the illustration style for your book is by combining your personal preference with doing research on what fits for your age group and genre. And the best way to do that is to look at many children’s books!

Is there anything in particular about this subject you’d like to know more about? Then please let me know in the comments below so I can address your questions.

At GetYourBookIllustrations it is our mission to provide beautiful, affordable illustrations to help you bring your book to life! If you’d like to chat, book a call here.

Or if you’re ready to go ahead with your book, fill in our form to get started.

I’d love to read your comments!

  1. Which illustration style(s) do you think you would like for your book?
  2. Did I leave any important styles or media out?

7 Comments

  • Paul Brassard
    February 12, 2020

    I have a question…
    If I were to hire Get Your Book Illustrations to illustrate my book, how would the illustrator be noted on the cover and title page, with the illustrator’s name or with GYBI?

    • Karen Ferreira
      March 12, 2020

      Hi Paul, we normally leave that up to the author. Once the illustrations are done you own the full rights to them, so you can choose if you want to credit GetYourBookIllustrations or the illustrator.

  • February 23, 2020

    Such great info! Thank you for compiling this. It’s going to be so useful!

    • Karen Ferreira
      February 24, 2020

      Wonderful, Kate! I’m glad it will help you 🙂

  • Regina Montana
    March 13, 2020

    This information was extremely informative, Karen, and I appreciate these free tips for beginning writers. Many thanks.

    • Karen Ferreira
      March 14, 2020

      I’m glad you enjoyed it and found it helpful, Regina!

  • Debra
    March 21, 2020

    Great read, very interesting and beautiful illustrations that adds life to any text. Thank you

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